- What is Shopatron?
Shopatron is an order fulfillment service & payment taker --- a middleman as it were. It connects the reservoir of retailers that sign up to be a part of Shopatron - with the consumer via the distributor's website. It allows consumers to place an order for a product with the retailer nearest them that has that item "in stock".
- Why does KFI use Shopatron?
Knitting Fever INC is a wholesale distributor - not a retailer. We do not wish to compete with our own customers - but rather, help them connect with the consumers out there that want to buy our products. KFI uses Shopatron to establish that connection.
- So why should I order from Shopatron instead of directly from a retailer?
In our opinion, you shouldn't! We much prefer you establish a long lasting relationship with a professional and knowledgeable retailer that can fulfill your needs. However, there are times you are looking for an item that a certain retailer doesn't carry, and Shopatron can help you find that item somewhere else.
- Why are Shopatron/KFI prices higher than retail?
The retail cost of an item via Shopatron has to also cover the cost of Shopatron's processing fees and service. This is why the price is higher. If you want to pay retail - and possibly a better or cheaper shipping charge - we encourage you to try to order directly from one of our retailers.
- How does Shopatron choose a retailer?
Shopatron sends your order to all the retailers subscribing to their service. These retailers are given a chance to "bid" for your order (basically they just say — "i have it"!) Shopatron then selects the closest retailer with the best customer service rating — and that shop is assigned your order, and after it has been shipped to you, Shopatron authorizes payment to the Retailer.
If you have any further questions, kindly email shopatron@knittingfever.com for assistance.